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株式会社極東書店トップ ＞ 商品一覧 ＞ Consumer Behavior : Building Marketing Strategy. 12th ed.

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Consumer Behavior

Consumer Behavior : Building Marketing Strategy. 12th ed. ［ペーパー版］D.I.ホーキンズ他著　消費者行動　第12版

・ISBN 978-0-07-131512-8 paper Int'l ed. with CD-ROM

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著者・編者Hawkins, Del I. / Mothersbaugh, D. L.,
出版社(McGraw-Hill/Irwin, SI)
出版年月2013
ページ数772 pp.
言語ENG
ニュース番号＜594-793 607-912＞

解説

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.