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Food Supply Networks : Trust and E-business. 食料供給ネットワーク－信用と電子商取引
・ISBN 978-1-84593-639-6 hard GB£ 73.50
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| 著者・編者 | Canavari, Maurizio / Fritz, M. / Schiefer, G. (eds.), |
|---|---|
| 出版社 | (CABI Pub., UK) |
| 出版年月 | 2012 |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜594-531 594-L319＞ |
解説
When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.