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Web Survey Methodology. ウェブ調査方法論
・ISBN 978-0-85702-860-0 hard GB£ 140.00
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★★★
・ISBN 978-0-85702-861-7 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Callegaro, Mario / Manfreda, K. L. / Vehovar, V., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2015 |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜594-2084 594-45＞ |
解説
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.
The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.