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Seducing the Subconscious : The Psychology of Emotional Influence in Advertising.
・ISBN 978-0-470-97488-9 hard US$ 39.95
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-96763-7
| 著者・編者 | Heath, Robert, |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2012 |
| ページ数 | 248 pp. |
| 言語 | ENG |
| ニュース番号 | ＜593-L1237 593-L408＞ |
解説
A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.