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Name: All Eyes East : Lessons from the Front Lines of Marketing to China's Youth.
Author: Bergstrom, Mary
ISBN: 978-0-230-12062-4

All Eyes East : Lessons from the Front Lines of Marketing to China's Youth.

・ISBN 978-0-230-12062-4 hard

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著者・編者	Bergstrom, Mary,
出版社	(Palgrave Macmillan, UK)
出版年月	2012
ページ数	237 pp.
言語	ENG
ニュース番号	＜593-L407＞

解説

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.