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Segmentation, Revenue Management, and Pricing Analytics. 細分化、収益管理、価格分析
・ISBN 978-0-415-89832-4 hard GB£ 170.00
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・ISBN 978-0-415-89833-1 paper GB£ 71.99
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納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-80215-1
| 著者・編者 | Bodea, Tudor / Ferguson, M., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 255 pp. |
| 言語 | ENG |
| ニュース番号 | ＜593-868＞ |
解説
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.
Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.
This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.