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Growth Champions

Growth Champions : The Battle for Sustained Innovation Leadership. 持続的イノベーション・リーダーシップのための戦い

・ISBN 978-1-119-95413-2 paper

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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-119-20817-4

著者・編者The Growth Agenda,
出版社(Wiley, US)
出版年月2012
ページ数352 pp.
言語ENG
ニュース番号<593-848>

解説

Unique insights and fresh perspectives on business growth and innovation

Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?

Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.