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Innovation Reinvented : Six Games that Drive Growth. イノベーション再考
・ISBN 978-1-4426-4429-8 cloth US$ 49.95
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| 著者・編者 | Miller, Roger / Côté, M., |
|---|---|
| 出版社 | (U. Toronto Pr., CN) |
| 出版年月 | 2012 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | ＜593-847＞ |
解説
Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.
Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Cote demonstrate, the vast majority of innovations result from improvements in product features or business processes.
Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.