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Magazines : A Guide to Critical Practice. 雑誌－批判的実践案内
・ISBN 978-0-415-55724-5 hard GB£ 90.00
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・ISBN 978-0-415-55725-2 paper GB£ 28.99
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Martin, Brendan, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2012 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜592-1717＞ |
解説
From Horse and Hound to Vogue; covering subjects as diverse as charities, cheese-making, and Cheshire; magazines cover everything and there is a a magazine aimed at everyone.
Designed to enthuse, inspire and assist, this textbook covers the business of magazine publishing from inital idea to product launch, and offers practical guidelines on working within the magazine industry. Written by an experienced editor, with contributions from professional journalists, this text and its companion websites give you all the knowledge you need to understand and create successful magazines. Topic covered include:
- a brief history of magazine publishing
- planning the publication
- job roles within the industry
- feature writing
- design and layout
- blogs, e-zines and websites
- publicity
- advertising
- circulation
- law and ethics
Essential reading for anyone studying magazine journalism or publishing or wanting to work within this exciting field.