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Saving the World

Saving the World : A Brief History of Communication for Development and Social Change. 開発と社会変動のためのコミュニケーション小史

・ISBN 978-0-252-03677-4 cloth US$ 110.00

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・ISBN 978-0-252-07844-6 paper US$ 27.00

¥6,326.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-252-09387-6

著者・編者McAnany, Emile G.,
シリーズThe History of Communication
出版社(U. Illinois Pr., US)
出版年月2012
ページ数208 pp.
言語ENG
ニュース番号<592-1626>

解説

This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.