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Business-to-Business Marketing Management : Strategies, Cases and Solutions. B2Bマーケティング管理－戦略、事例、解決
・ISBN 978-1-78052-576-1 hard US$ 207.99
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お気に入り
★★★
| 著者・編者 | Glynn, Mark S. / Woodside, A. G. (eds.), |
|---|---|
| シリーズ | Advances in Business Marketing and Purchasing |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2012 |
| ページ数 | 355 pp. |
| 言語 | ENG |
| ニュース番号 | ＜591-649＞ |
解説
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?