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商品詳細

Name: Compassion, Inc. : How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help.
Author: Einstein, Mara
ISBN: 978-0-520-26652-0

Compassion, Inc. : How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help.

・ISBN 978-0-520-26652-0 cloth

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著者・編者	Einstein, Mara,
出版社	(U. California Pr., US)
出版年月	2012
ページ数	242 pp.
言語	ENG
ニュース番号	＜591-648 591-L119＞

解説

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems