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Name: Gurus and Oracles : The Marketing of Information.
Author: Sarvary, Miklos
ISBN: 978-0-262-01694-0

Gurus and Oracles : The Marketing of Information. 情報のマーケティング

・ISBN 978-0-262-01694-0 2012 cloth

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-0-262-30117-6

An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets