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株式会社極東書店トップ ＞ 商品一覧 ＞ Essentials of Marketing : A Marketing Strategy Planning Approach. 13th ed.

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Essentials of Marketing

Essentials of Marketing : A Marketing Strategy Planning Approach. 13th ed. ［ペーパー版］W.D.ペレ他著　マーケティング要説　第13版

・ISBN 978-0-07-131702-3 paper Int'l ed.

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著者・編者Perreault, William D., Jr. / Cannon, J. P. / McCarthy, E. J.,
出版社(McGraw-Hill/Irwin, SI)
出版年月2012
ページ数640 pp.
言語ENG
ニュース番号＜590-830＞

解説

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.