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Name: An Integrative Approach to Innovation Management : Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness.
Price: 13361 JPY
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Author: Zacharias, Nicolas
ISBN: 978-3-8349-3338-6

An Integrative Approach to Innovation Management : Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness. イノベーション管理への統合的アプローチ

・ISBN 978-3-8349-3338-6 soft EUR 49.99

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著者・編者	Zacharias, Nicolas,
シリーズ	Gabler Research
出版社	(Gabler, GW)
出版年月	2011
ページ数	xvii, 97 pp.
言語	ENG
ニュース番号	＜590-728＞

解説

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.