株式会社極東書店トップ商品一覧Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing.

商品詳細

Brainfluence

Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing.

・ISBN 978-1-118-11336-3 hard

お気に入り
著者・編者Dooley, Roger,
出版社(Wiley, US)
出版年月2011
ページ数272 pp.
言語ENG
ニュース番号<589-L131>

解説

Explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns