株式会社極東書店トップ商品一覧Strategic Management: Creating Competitive Advantages. 6th ed.

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Strategic Management: Creating Competitive Advantages.

Strategic Management: Creating Competitive Advantages. 6th ed. G.G.デス他著 戦略経営-競争上の優位を創造する 第6版

・ISBN 978-0-07-743956-9 hard

絶版

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著者・編者Dess, Gregory G. / Eisner, A. / Lumpkin, G. T. et al.,
出版社(McGraw-Hill/Irwin, US)
出版年月2011
ページ数576 pp.
言語ENG
ニュース番号<589-635>

解説

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.