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The Growth Drivers : The Definitive Guide to Transforming Marketing Capabilities. 成長の要因－マーケティング能力の変換案内
・ISBN 978-1-119-95331-9 hard US$ 59.00
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-20815-0
| 著者・編者 | Bird, Andy / McEwan, M., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2012 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | ＜588-869＞ |
解説
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.