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Edison in the Boardroom Revisited : How Leading Companies Realize Value from Their Intellectual Property. 2nd ed. 『役員室にエジソンがいたら－知的財産で勝つ経営戦略』第2版
・ISBN 978-1-118-00453-1 hard US$ 52.00
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| 著者・編者 | Harrison, Suzanne S. / Sullivan, P. H., |
|---|---|
| シリーズ | Intellectual Property - General, Law, Accounting and Finance, Management, Licensing, Special Topics Series |
| 出版社 | (Wiley, US) |
| 出版年月 | 2012 |
| ページ数 | 255 pp. |
| 言語 | ENG |
| ニュース番号 | ＜588-774＞ |
解説
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
- Features updated interviews of companies, and a new treatment of the Profit Center Level
- Updates stories and teachings from some of the most successful companies in the world
- Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.