株式会社極東書店トップ商品一覧Air Transportation : A Management Perspective. 7th ed.

商品詳細

Air Transportation

Air Transportation : A Management Perspective. 7th ed. 航空輸送-マネジメントの視点 第7版

・ISBN 978-1-4094-3062-9 hard

絶版

お気に入り

・ISBN 978-1-4094-3063-6 paper

絶版

お気に入り
著者・編者Wensveen, John G.,
出版社(Ashgate, UK)
出版年月2011
ページ数650 pp.
言語ENG
ニュース番号<588-583>

解説

Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development.