商品詳細

The study of market reaction around earnings announcements is central to the understanding of investor's behavior. Traditional finance theory assumes that investors are rational, and their behavior is objective. But, since investor rationality is not confirmed by facts and cognitive psychology plays an undeniable role in the exhaustive understanding of human behavior, a more effective tool rather than traditional models based on the concept of capital market efficiency might be required to gauge investor's behavior. The use of experimental method is, in this case, particularly advantageous in that it allows us to take both the psychological and irrational parameters of market operators into account. This book provides an in-depth investigation into market anomalies and market reactions to earnings announcements from an experimental perspective. It discusses various experimental designs and modeling techniques needed by finance researchers and practitioners to analyze the dynamic behavior of markets and operators.