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This book argues that sixteenth-century European encounters with the newly discovered Mexicans (in the Aztec Empire) and the newly dominant Ottoman Empire can only be understood in relation to the cultural and intellectual changes wrought by the Reformation. Carina L. Johnson chronicles the resultant creation of cultural hierarchy. Starting at the beginning of the sixteenth century, when ideas of European superiority were not fixed, this book traces the formation of those ideas through proto-ethnographies, news pamphlets, Habsburg court culture, gifts of treasure and the organization of collections.