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Name: Strategic Management and Competitive Advantage : Concepts. 4th ed.
Author: Barney, Jay B. / Hesterly, W. S.
ISBN: 978-0-13-254634-8

Strategic Management and Competitive Advantage : Concepts. 4th ed.

・ISBN 978-0-13-254634-8 paper

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著者・編者	Barney, Jay B. / Hesterly, W. S.,
出版社	(Prentice Hall, US)
出版年月	2012
ページ数	408 pp.
言語	ENG
ニュース番号	＜587-L278＞

解説

Core strategic management concepts without the excess.

Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.