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株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing : Real People, Real Choices. 7th ed.

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Marketing

Marketing : Real People, Real Choices. 7th ed. M.R.ソロモン他著　マーケティング －現実の人々、現実の選択－第7版

・ISBN 978-0-13-217684-2 paper

絶版

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著者・編者Solomon, Michael R. / Marshall, G. W. / Stuart, E. W.,
出版社(Prentice Hall, US)
出版年月2012
ページ数570 pp.
言語ENG
ニュース番号＜587-891＞

解説

Real people, real choices-give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.