株式会社極東書店トップ ＞ 商品一覧 ＞ Competitive Strategies : Managing the Present, Imagining the Future.
商品詳細
解説
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.