株式会社極東書店トップ商品一覧Strategic Management and Competitive Advantage : Concepts and Cases. 4th ed.

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Strategic Management and Competitive Advantage

Strategic Management and Competitive Advantage : Concepts and Cases. 4th ed. J.B.バーニー他著 戦略経営と競争上の優位 第4版

・ISBN 978-0-13-255550-0 cloth

絶版

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著者・編者Barney, Jay B. / Hesterly, W. S.,
出版社(Prentice Hall, US)
出版年月2012
ページ数377 pp.
言語ENG
ニュース番号<587-782>

解説

Core strategic management concepts without the excess.

Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

The fourth edition features several new and updated cases.