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International Operations Management : Lessons in Global Business. 国際オペレーションズ・マネジメント
・ISBN 978-1-4094-0329-6 2011 hard GB£ 171.99
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お気に入り
★★★
・ISBN 978-1-032-92356-7 2024 paper GB£ 40.99
¥12,985.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-315-58949-7
| 著者・編者 | De Toni, Alberto Felice (ed.), |
|---|---|
| 出版社 | (Gower, UK) |
| ページ数 | 286 pp. |
| 言語 | ENG |
| ニュース番号 | <587-769> |
解説
International Operations Management: Lessons in Global Business uses a fascinating selection of case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to produce a valuable view of businesses in Western and Eastern traditions. Ranging from China Post and Flextronics International (Singapore) to Electrolux, Ford, and GlaxoSmithKline, the studies link conceptual and practical approaches in five areas: international operations management strategy, sourcing and manufacturing, new product development, logistics, and networked organisations. Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation. With its balance of theoretical and applied content, this volume, created from an exciting collaboration between universities and schools of management in Europe and China, serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.