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商品詳細

E-Marketing.

E-Marketing. 6th ed. R.フロスト他著 eマーケティング 第6版

・ISBN 978-0-13-214755-2 paper

絶版

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著者・編者Strauss, Judy / Frost, R.,
出版社(Prentice Hall, US)
出版年月2012
ページ数426 pp.
言語ENG
ニュース番号<587-765>

解説

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.