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The Oxford Handbook of Pricing Management. オックスフォード版 価格管理ハンドブック
・ISBN 978-0-19-954317-5 2012 hard GB£ 165.00
￥52,272.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-19-871481-1 2014 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-19-175056-4
| 著者・編者 | Özer, Özalp / Phillips, R. (eds.), |
|---|---|
| シリーズ | Oxford Handbooks in Finance |
| 出版社 | (Oxford U. Pr., UK) |
| ページ数 | 978 pp. |
| 言語 | ENG |
| ニュース番号 | ＜587-431 587-L263＞ |
解説
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.