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The Graphic Communication Handbook.
・ISBN 978-0-415-55737-5 hard GB£ 171.99
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・ISBN 978-0-415-55738-2 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-80466-7
| 著者・編者 | Downs, Simon, |
|---|---|
| シリーズ | Media Practice Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2011 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜586-L729＞ |
解説
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
Features include:
- introductions that frame relevant debates
- case studies, examples and illustrations from a range of campaigns
- philosophical and technical explanations of topics and their importance.