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Product Planning Essentials. 2nd ed.
・ISBN 978-0-7656-2607-3 hard GB£ 210.00
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・ISBN 978-0-7656-2608-0 paper GB£ 68.99
￥21,855.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-70151-6
| 著者・編者 | Kahn, Kenneth B., |
|---|---|
| 出版社 | (Sharpe, US) |
| 出版年月 | 2011 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜586-L353＞ |
解説
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.
Changes to the Second Edition
* Addition of two chapters on design and legal considerations.
* Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.
* Simplified technical discussions of planning techniques for improved comprehension.
* Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.