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株式会社極東書店トップ ＞ 商品一覧 ＞ Integrated Advertising, Promotion, and Marketing Communications. 5th ed.

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Integrated Advertising, Promotion, and Marketing Communications.

Integrated Advertising, Promotion, and Marketing Communications. 5th ed. 統合的広告・販売促進・マーケティングコミュニケーション 第5版

・ISBN 978-0-13-253896-1 paper

絶版

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・ISBN 978-0-273-75328-5 paper Global ed.

絶版

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お問い合わせ

著者・編者Clow, Kenneth E. / Baack, D. E.,
出版社(Prentice Hall, US)
出版年月2012
ページ数445 pp.
言語ENG
ニュース番号＜586-772 587-871＞

解説

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.