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Strategic Analysis : Processes and Tools. 戦略分析－過程とツール
・ISBN 978-0-415-88063-3 2012 hard GB£ 171.99
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・ISBN 978-1-138-20309-9 2016 paper GB£ 61.99
￥19,638.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-80290-8
| 著者・編者 | Zanoni, Andrea Beretta, |
|---|---|
| シリーズ | Routledge Research in Strategic Management |
| 出版社 | (Routledge, US) |
| ページ数 | 146 pp. |
| 言語 | ENG |
| ニュース番号 | ＜586-744＞ |
解説
In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.
Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.