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Culture and Public Relations.

Culture and Public Relations. 文化とパブリック・リレーションズ

・ISBN 978-0-415-88726-7 hard GB£ 171.99

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・ISBN 978-0-415-88727-4 paper GB£ 62.99

¥19,955.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-203-14923-2

著者・編者Sriramesh, Krishnamurthy / Vercic, D. (eds.),
シリーズRoutledge Communication Series
出版社(Routledge, US)
出版年月2011
ページ数290 pp.
言語ENG
ニュース番号<586-2119>

解説

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.