株式会社極東書店トップ ＞ 商品一覧 ＞ An Economic Perspective on Trade Mark Law.
商品詳細
An Economic Perspective on Trade Mark Law. 商標法への経済的視点
・ISBN 978-1-84542-492-3 hard GB£ 123.00
￥38,966.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Griffiths, Andrew, |
|---|---|
| シリーズ | New Horizons in Intellectual Property |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2011 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜585-830＞ |
解説
It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It will argue that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark's flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity.
This invaluable book will appeal to academics, postgraduate and undergraduate students in the fields of trade mark law, business organization, intellectual property and law and economics. Solicitors and other professionals specializing in trade mark law and/or marketing will also find much to interest them in this insightful book.
Contents: 1. Trade Marks in Modern Commercial Life; 2. The Legal Nature of a Trade Mark as a Marketing Resource and a Structuring Device; 3. The Marketing Power of Trade Marks; 4. Trade Marks and the Organization of Economic Activity; 5. An Economic Perspective on Trade Mark Law; 6. Concluding Thoughts; Index