株式会社極東書店トップ ＞ 商品一覧 ＞ International Place Branding Yearbook 2011 : Managing Reputational Riks.
商品詳細
解説
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.