株式会社極東書店トップ ＞ 商品一覧 ＞ Sun Tzu and the Art of Business : Six Strategic Principles for Managers. Rev. ed.
商品詳細
Sun Tzu and the Art of Business : Six Strategic Principles for Managers. Rev. ed. M.R,マクニーリィ著『ビジネスに活かす「孫子の兵法」 －経営者が身に付けるべき6つの戦略』改訂版
・ISBN 978-0-19-978291-8 paper US$ 36.99
￥8,665.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | McNeilly, Mark R., |
|---|---|
| 出版社 | (Oxford U. Pr., US) |
| 出版年月 | 2012 |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜585-513＞ |
解説
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.