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The Business and Management of Ocean Cruises. 外航クルーズのビジネスと管理
・ISBN 978-1-84593-845-1 hard GB£ 93.55
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| 著者・編者 | Vogel, Michael / Papathanassis, A. / Wolber, B. (eds.), |
|---|---|
| 出版社 | (CABI Pub., UK) |
| 出版年月 | 2012 |
| ページ数 | 275 pp. |
| 言語 | ENG |
| ニュース番号 | ＜584-699＞ |
解説
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.