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Total Global Strategy.

Total Global Strategy. 3rd ed. G.S.イップ他著『グローバル・マネジメント －グローバル企業のための統合的世界戦略』第3版

・ISBN 978-0-13-608983-4 paper

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・ISBN 978-0-13-237472-9 paper Int'l ed.

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著者・編者Yip, George S. / Hult, G. T. MJ.,
出版社(Prentice Hall, US)
出版年月2012
ページ数295 pp.
言語ENG
ニュース番号＜584-658 593-918＞

解説

A uniquely integrated view of the global strategy issues facing firms today.

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.

The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.