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Encyclopedia of Sports Management and Marketing. 4 vols. スポーツ・マネジメントとマーケティング百科事典 全4巻
・ISBN 978-1-4129-7382-3 cloth set GB£ 710.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4129-9415-6
| 著者・編者 | Swayne, Linda E. / Dodds, M. (eds.), |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2011 |
| ページ数 | 1824 pp. |
| 言語 | ENG |
| ニュース番号 | ＜584-2077 584-3＞ |
解説
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.