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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society. 4th ed. アメリカ人の性格と社会への広告の影響 第4版
・ISBN 978-1-4422-0668-7 cloth US$ 94.00
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お気に入り
★★★
・ISBN 978-1-4422-0669-4 paper US$ 30.00
￥7,029.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Berger, Arthur Asa, |
|---|---|
| 出版社 | (Rowman & Littlefield, US) |
| 出版年月 | 2011 |
| ページ数 | 224 pp. |
| 言語 | ENG |
| ニュース番号 | ＜583-L705＞ |
解説
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.