株式会社極東書店トップ ＞ 商品一覧 ＞ Brand Aid : Shopping Well to Save the World.
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解説
Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism