株式会社極東書店トップ ＞ 商品一覧 ＞ Destination Brands : Managing Place Reputation. 3rd ed.
商品詳細
Destination Brands : Managing Place Reputation. 3rd ed. 目的地ブランド 第3版
・ISBN 978-0-08-096930-5 paper GB£ 57.99
￥18,371.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Morgan, Nigel / Pritchard, A. / Pride, R. (eds.), |
|---|---|
| 出版社 | (Butterworth-Heinemann, UK) |
| 出版年月 | 2011 |
| ページ数 | 392 pp. |
| 言語 | ENG |
| ニュース番号 | ＜583-862＞ |
解説
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.