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Advertising & IMC

Advertising & IMC : Principles and Practice. 9th ed. S.モリアルティ他著　広告　第9版

・ISBN 978-0-13-216364-4 cloth

絶版

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著者・編者Moriarty, Sandra E. / Mitchell, N. / Wells, W.,
出版社(Prentice Hall, US)
出版年月2012
ページ数657 pp.
言語ENG
ニュース番号＜583-856＞

解説

<>An accessible and well-written approach to advertising.

Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach.

The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.