株式会社極東書店トップ ＞ 商品一覧 ＞ Social Marketing to Protect the Environment : What Works.
商品詳細
Social Marketing to Protect the Environment : What Works. 環境保護のためのソーシャル・マーケティング
・ISBN 978-1-4129-9129-2 paper GB£ 93.00
￥29,462.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4833-4946-6
| 著者・編者 | McKenzie-Mohr, Doug / Lee, N. R. / Schultz, P. W. et al., |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2012 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜583-854 585-551＞ |
解説
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.