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Marketing Management.

Marketing Management. 14th ed. P.コトラー他著　マーケティング管理　第14版

・ISBN 978-0-13-210292-6 cloth

絶版

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・ISBN 978-0-273-75336-0 paper Global ed.

絶版

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著者・編者Kotler, Philip / Keller, Kevin Lane,
出版社(Prentice Hall, US)
出版年月2012
ページ数657 pp.
言語ENG
ニュース番号＜583-851 589-667＞

解説

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.