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Principles of Marketing.

Principles of Marketing. 14th ed. P.コトラー他著　マーケティングの原理　第14版

・ISBN 978-0-13-216712-3 hard

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・ISBN 978-0-273-75243-1 paper Global ed.

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著者・編者Kotler, Philip / Armstrong, G.,
出版社(Prentice Hall, US)
出版年月2012
ページ数613 pp.
言語ENG
ニュース番号＜583-849 587-874＞

解説

Learn how to create value and gain loyal customers.

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.