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Business Model Management

Business Model Management : Design - Instruments - Success Factors. ビジネスモデル管理-設計、手段、成功要因

・ISBN 978-3-8349-2792-7 soft

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著者・編者Wirtz, Bernd W.,
出版社(Gabler, GW)
出版年月2011
ページ数380 pp.
言語ENG
ニュース番号<583-786>

解説

In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.