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Name: The Persuasive Power of Campaign Advertising.
Author: Ridout, Travis N. / Franz, M. M.
ISBN: 978-1-4399-0332-2

The Persuasive Power of Campaign Advertising. キャンペーン広告の説得力

・ISBN 978-1-4399-0332-2 cloth

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・ISBN 978-1-4399-0333-9 paper

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著者・編者	Ridout, Travis N. / Franz, M. M.,
出版社	(Temple U. Pr., US)
出版年月	2011
ページ数	200 pp.
言語	ENG
ニュース番号	＜583-1392 583-L323＞

解説

Features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box