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Advertising in Developing and Emerging Countries : The Economic, Political and Social Context. 発展途上国・新興国における広告 －経済的、政治的、社会的状況－
・ISBN 978-0-566-09174-2 2011 hard GB£ 103.99
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お気に入り
★★★
・ISBN 978-1-032-92136-5 2024 paper GB£ 40.99
￥12,985.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-56578-1
| 著者・編者 | Alozie, Emmanuel C. (ed.), |
|---|---|
| 出版社 | (Gower, UK) |
| ページ数 | 352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜582-415＞ |
解説
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.